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Helping You Sell the Great West Way

England’s Great West Way is so much more than a collection of different places to visit. It’s a connecting thread, bringing together not only the world-famous English sites, attractions and landscape but also the places and people that make up everyday England. Woven together, they form an important strand of England’s story. In this way the route delivers a concentrated essence of England and Englishness.

Why chose the Great West Way to sell?

There’s so much for your customers to experience along the route that we want to help you sell it. So we’ve put together this section of useful information to help you plan your itineraries and programmes.

“Your customers are never more than 10 minutes away from a point of interest”

• What is it? The Great West Way links London and Bristol. It follows a 125-mile routebased on one of the first Great Roads commissioned by the Kings of England.
• Who is it for? The Great West Way is for curious travellers searching for the real England. Those who want to explore further, delve deeper and uncover the essence of England.
• What is it like? Along the Way, everyday England rubs shoulders with worldfamous heritage.
• Why should I choose the Great West Way? The Great West Way offers an extraordinary variety of English experiences not found in any other part of the country.

Utilising our Ambassador Network

Our Ambassador Network is central to the success of this unique touring route as it will connect these inspirational experiences for curious travellers searching for the essence of England. These Ambassadors share our vision and are passionate about England’s Great West Way. They will be using the Great West Way branding and narrative in their communication and many have attended the welcome programme so they are eager to welcome your clients and share the stories they have uncovered about the route.

The listing section of this Directory identifies those whom are able to offer spcial rates, discounts or commissions. It includes Ambassador contacts who have specifically identified the need to attract the travel trade. Some businesses are small and have not worked in this way before, however, we have identified that their product offer is likely to be of interest. We encourage you to contact them directly to agree terms and find out how you can work with them.

Become an Official Tour Operator

We are keen to work in partnership with approved Great West Way Official Tour Operators. In return for you agreeing to develop, package, promote and sell the Great West Way we will offer you the following:
• Allow you to use the exclusive Great West Way name and visual identity in line with brand guidelines, including Great West Way marque.
• Provide you with a free copy of the brand toolkit, including official messaging and access to online photography library.
• Your inclusion in and access to the Travel Trade toolkit including the Travel Trade Directory, itineraries etc.
• Provide you with an Official Tour Operator listing on the Great West Way website including a dedicated listing for your business with direct link to your own website.
• Invite you to Great West Way supplier/ buyer and networking events where applicable.
• Offer you one to one support for itinerary planning.
• Offer you and your sales team the opportunity to attend an educational familiarisation visit.
• Provide you with regular Great West Way Travel Trade newsletters and informing you of upcoming marketing and business opportunities where applicable.

Click here to download the Official Tour Operators form - please complete and return this to flowallace@GreatWestWay.co.uk.

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Number of results: 209

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WWT London Wetland Centre

Address

Queens Elizabeth's Walk, London, SW13 9WT

Telephone
+44 2084 094400

info.london@wwt.org.uk

Price
Price £35.54 Per Ticket

London

The London Wetland Centre is an award winning nature reserve, one of the 21st century's greatest urban conservation projects. The centre provides a safe haven for a wide range of wildlife and deliver a slice of the Great British countryside to the…

Price
Price £35.54 Per Ticket

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Vaughan's Cookery School

Address

8 White Horse Business Centre, Hopton Road, Devizes, Wilts, SN10 2HJ

Telephone
01380 530203

info@vaughanskitchen.co.uk

Devizes

Vaughan’s Cookery School in Devizes, Wiltshire offers a comprehensive range of classes that can be found on our website plus bespoke sessions for groups and corporate team building & away days. All are hands-on, creative and inspirational.…

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Bristol Packet Boat Trips

Address

Ticket Office, Gas Ferry Road, Bristol, BS1 6UN

Telephone
+44 (0)117 926 8157

info@bristolpacket.co.uk

Bristol

Enjoy harbour tours and river trips with Bristol Packet Boat Trips with public timetabled trips and private hire available.

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Wilton Windmill

Address

Wilton, Near Marlborough, Wiltshire, SN8 3SW

Telephone
01672 870202

enquiry@wiltonwindmill.co.uk

Price
Price Free to £5.00 Per Ticket

Near Marlborough

Built in 1821, fully restored as a working windmill. Stoneground flour generally available for sale.

Price
Price Free to £5.00 Per Ticket

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The Bridge Tea Rooms

Address

The Bridge Tea Rooms, 24A Bridge Street, Bradford on Avon, Wiltshire, BA15 1BY

Telephone
+44 (0) 1225 865537

royhayward@btinternet.com

Bradford on Avon

A delightful, traditional experience in the heart of beautiful Bradford-on-Avon.

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Cricklade House Hotel

Address

Common Hill, Cricklade, Swindon, Wiltshire, SN6 6HA

Telephone
+44 (0)1793 750751

reception@crickladehotel.co.uk

Price
Price £65.00 Per person (breakfast included) to £199.00 Per room (breakfast included)

Swindon

Hotel

Standing in over 30 acres of peaceful, secluded grounds on the edge of the Cotswolds, Cricklade House Hotel offers a traditional, warm and friendly welcome for those in search of tranquility, comfort, good food and wine, with extensive recreational…

Price
Price £65.00 Per person (breakfast included) to £199.00 Per room (breakfast included)

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Tours2Order

Address

Old Bath Road, Charvil, Reading, Berkshire, RG10 9QN

Telephone
0118 934 2231

graham@tours2order.com

Reading

I am a Blue Badge Tourist Guide based in Royal Berkshire. I am qualified to lead tours of Wiltshire and all its surrounding counties, by coach, or on foot, with groups from 2 to 50.

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Reading Museum

Address

Blagrave Street, Reading, BERKSHIRE, RG1 1QH

Telephone
+44 0118 9373400

mail@readingmuseum.org.uk

Price
Free

Reading

Twelve hands-on galleries including Roman Silchester, changing art gallery, Box Room, Britain's Bayeux Tapestry and the world's only biscuit gallery, Huntley & Palmers.

Price
Free

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The Original Bristol Blue Glass - Studio/Shop

Address

357-359 Bath Road, Arnos Vale, Bristol, BS4 3EW

Telephone
+44 (0)117 972 0818

bristolblueglass@bristol-glass.co.uk

Price
Free

Bristol

Take a factory tour, see glass blowing demos from the public viewing gallery, take part in a bauble blowing experiences or just browse the gallery shop

Price
Free

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a'Beckett's Vineyard

Address

High Street, Littleton Panell, Devizes, Wiltshire, SN10 4EN

Telephone
+44 (0)1380 816669

info@abecketts.co.uk

Devizes

English vineyard offering a range of red and white wines. Tours by arrangement. Tastings and walks round our 20 acre site.

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Windsor Castle

Address

Windsor Castle, Windsor, Berkshire, SL4 1NJ

Telephone
+44 (0)303 123 7304

bookinginfo@royalcollection.org.uk

Windsor

Windsor Castle is the oldest and largest inhabited castle in the world, the family home of 39 British kings and queens for almost 1,000 years, and is today one of the official residences of Her Majesty The Queen.
Open to visitors throughout the…

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Longleat Safari Park

Address

Longleat, Warminster, Wiltshire, BA12 7NW

Telephone
01985 844400

enquiries@longleat.co.uk

Price
Price £32.95 to £42.95 Per Ticket

Warminster

Longleat Safari Park, nestled within 900 acres of ‘Capability’ Brown landscaped grounds, is home to the UK’s original Safari Park, one of the best examples of Elizabethan architecture, and an abundance of exciting attractions including Jungle…

Price
Price £32.95 to £42.95 Per Ticket

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No.1 Royal Crescent

Address

1 Royal Crescent, Bath, BA1 2LR

Telephone
+44 01225 428126

no1royalcrescent@bptrust.org.uk

Bath

Step back 250 years to explore a fascinating Georgian townhouse.

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Queens Arms

Address

Newbury Road, East Garston, Hungerford, Berkshire, RG17 7ET

Telephone
01488 648 757

info@queensarmseastgarston.co.uk

Hungerford

The Queens Arms is the award winning, pub, restaurant and hotel with its own private lodge. Situated in the beautiful village of East Garston, yet only 3 miles from junction 14 of the M4, The Queens Arms is perfectly placed between London and the…

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Chippenham Museum

Address

10 Market Place, Chippenham, Wiltshire, SN15 3HF

Telephone
01249 705020

heritage@chippenham.gov.uk

Chippenham

The Museum is housed in a fine 18th century grade II listed building. The displays tell the story of the historic market town from prehistoric times to the present day.

Chippenham Museum open: Monday to Saturday 10am – 4pm
Bank Holidays except…

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Woolley Grange Hotel

Address

Woolley Green, Bradford on Avon, Wiltshire, BA15 1TX

Telephone
01225 864705

info@woolleygrangehotel.co.uk

Price
Price £130.00 to £450.00 Per room (breakfast included)

Bradford on Avon

17th century stone Manor House set in open countryside, within walking distance of Bradford on Avon and 8 miles from Bath.

Price
Price £130.00 to £450.00 Per room (breakfast included)

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No.15 Bath

Address

15 Great Pulteney Street, Bath, BA2 4BR

Telephone
01225807015

enquiries@no15greatpulteney.co.uk

Bath

To be found at the heart of Bath’s fashionable society, No.15 Great Pulteney is an elegant and vivacious townhouse hotel on the very grandest street in Bath. Comprising 40 bedrooms, a cocktail bar, restaurant and boutique spa, No.15 exudes…

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Barbara McLellan Canal Boat

Address

Wharf Cottage, 15 Frome Road, Bradford on Avon, Wiltshire, BA15 1LE

Telephone
01380 721279

Price
Price £6.00 Per Ticket

Bradford on Avon

Based at Bradford on Avon Wharf, 400 yards from the town centre and only a few steps from the Kennet & Avon Canal Trust's Tea Room.

Price
Price £6.00 Per Ticket

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Thames Lido

Address

Napier Road, Reading, Berkshire, RG1 8FR

Telephone
01182070640

spa@thameslido.com

Reading

The Thames Lido is an urban retreat open all year round offering spa days and swimming memberships along with a strong Spanish and Mediterranean feel restaurant and tapas bar.

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Abbey Hotel

Address

North Parade, Bath, Somerset, BA1 1LF

Telephone
+44 01225 461603

reservations@abbeyhotelbath.co.uk

Price
Price £90.00 Per room (room only) to £270.00 Per room (breakfast included)

Bath

The perfect location to explore all of Bath’s attractions and home to the acclaimed Allium Brasserie.

Price
Price £90.00 Per room (room only) to £270.00 Per room (breakfast included)

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Wiltshire Museum

Address

41 Long Street, Devizes, Wiltshire, SN10 1NS

Telephone
01380 727369

hello@wiltshiremuseum.org.uk

Price
Price Free to £8.00 Per Ticket

Devizes

Discover gold from the time of Stonehenge, find out more about ancient Wiltshire, including the Stonehenge and Avebury World Heritage Site. Plus displays and exhibitions exploring the history of Wiltshire from earliest times to the present.

Price
Price Free to £8.00 Per Ticket

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