Suppliers

Great West Way ‘Meet The Media’ Event

You are invited to register to attend the Great West Way Media Discovery event taking place in Reading on Sunday 23 and Monday 24 March 2025. It is being run in conjunction with Travel Connection Group, who, in addition to hosting various media events, coordinate an annual Media Getaway. They have strong connections with leading UK travel media, who frequently attend their events.

This 'meet the media' event offers a unique opportunity to raise your profile and generate additional travel-related PR coverage.

The aim of this event is to facilitate relationships between suppliers and travel media, to increase your reach and ensure your PR and communication messaging is amplified. This event is suitable for suppliers along or within easy reach of the route, including destinations, attractions, museums, activities and events food, drink and accommodation providers, tour guides and other tourism related businesses.

Why Take Part?

Tourism businesses should attend because this event offers a valuable opportunity to enhance brand visibility, build relationships with the media, and stay updated on industry trends. It will allow businesses to engage directly with journalists, influencers, and key stakeholders, fostering connections that can lead to positive press coverage and increased exposure. You can showcase your interesting stories, latest news, anniversaries or new openings, exhibitions and events. This 'Meet the Media' event will:

• Target press and influencers from across England and from key international markets with 40-50 international, national, regional and local media attending.
• Connect Great West Way Ambassador destinations and businesses with senior editors, freelancers and influencers.
• Run in partnership with the Travel Connection Group who have a successful track record in attracting influential media to events such as their annual Media Getaway.
• Include 1:1 pre-scheduled meetings, networking and PR opportunities.
• Build brand awareness raising your profile with top media and influencers, extend reach and build brand credibility
• Secure additional PR coverage amplifing your communication messaging
• Support business, marketing and wider place objectives
• Offer a unique networking opportunity to influence key PR and business attendees

Supplier Attendance Fees

Sunday 23 March - Evening Drinks Reception – only available when purchased with the 'meet the media' day.

• Ambassadors - £40.00 per person + VAT
• Non-Ambassadors - £80.00 per person + VAT

Monday 24 March - Meet the Media Day 

• Ambassador Delegate £395 + VAT & £20 booking fee - early bird rate until 6 January 2025.
• Ambassador Delegate £450 + VAT & £20 booking fee - from 7 January 2025.
• Secondary Delegate £250 + VAT
• Non-Ambassador Delegate £680 + VAT

Terms and Conditions Apply:

• VAT and £20 booking fee applies.
• No refunds are available
• Payment must be received in full prior to attending this event
• Evening Drinks Reception on Sun 23 March is only available when a delegate is booked for the 'meet the media' day. Although additional delegates from the same organisation can attend with additional tickets.
• Great West Way Ambassador rate is valid for businesses/destinations who are fully paid up for 2024/2025 year.
• The Ambassador/non-Ambassador status of a business/destination will be advised by the Great West Way team, to ensure relevant rates paid

Sponsorship

There are a range of sponsorship options offering a unique opportunity to raise your profile and generate additional travel-related PR coverage. These include:

• Lunch Sponsor
• Evening Drinks Reception Sponsor
• Transport Sponsor
• Accommodation Sponsors
• Discovery Visit Sponsors

For further information contact davidandrews@GreatWestWay.co.uk

Please register to attend by completing the form below and an email confirming the approval of your registration and further information about the event, will be sent out in due course.

For any booking queries please contact flowallace@GreatWestWay.co.uk