Throughout the year Great West Way provide training courses for our ambassadors on a range of subjects including Google Analytics, First Aid, Brand Identity, LinkedIn and many more. Most of the courses are online with some in person, and the cost to attend ranges from £20-£120 per attendee. You can see which sessions we have coming up below.
Upcoming Training Courses:
Blogging and Content Marketing - Thursday 14th November 2-4pm
With Andrew Eberlin
Online
£40+VAT
In this course, you will find out what content marketing is and:
- Why it’s good for business
- Tips on writing
- Where to get ideas from
- Planning a schedule
- Repurposing content for email newsletters, social media and blogs.
Sustainable and Responsible Tourism - Thursday 28th November 2-4pm
With Alison Duckworth
Online
£40+VAT
Businesses and sustainability are now inextricably linked, and visitor economy businesses are no different. This interactive session will support businesses’ understanding of sustainability in the visitor economy, how to identify and embed sustainable actions which work for the business, the planet and the community, and how to communicate them so the business and customers, benefit.
This session will help the business understand:
- What sustainability looks like in a business like yours
- What actions can you take to become more sustainable, for people and the planet
- Measuring the benefits of sustainability, including the impact on your bottom line
- Communicating your sustainable actions to your customers and community
Instagram Refresher - Wednesday 4th December 12-2pm
With Nicola Webster
Online
£40+VAT
Making the most of Instagram for business. A refresher on account set up and how to ensure your profile works for you. Different ways to share content – why and when to use each one. Strategy template and how to implement this. Engagement advice. Content suggestions and do’s and don’ts.
Instagram Stories - Wednesday 29th January 2-4pm
With Nicola Webster
Online
£40+VAT
Making the most of Instagram stories. What to share, features available, how to encourage engagement. Using the in-app options (sticker, polls, quizzes) Re-sharing. Audience segments and going live.
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