How to Make the Most of being a Great West Way Ambassador

As a Great West Way Ambassador, there are many things you can do to make the most of your membership. From as little as updating your product page, to sending content for monthly blogs, here is a list of opportunities to ensure you get the most out of being an ambassador.

Marketing Opportunities

Included within your membership is a range of marketing activity you can get involved in. This will help to boost your online presence across our website, social media, and newsletters, reaching an audience of over 75k!

Instagram Takeovers

Our Instagram takeovers allow you to take control of our account for up to 3 days and is a great way to share your product to over 2.4k followers. You can use this opportunity to promote an upcoming event, special offer or to highlight general news around your business. You will have the flexibility of directly engaging with our audience by posting on our feed, on stories and through reels.

Competitions

Every month, we like to run competitions to give our audience the chance to win prizes from a range of destinations across the Great West Way route. Our bundle competitions are the most popular and tend to include multiple accommodation, activity, attraction and food and drink prizes, creating a nice itinerary for the winner.

Getting involved in our competitions is a great way to guarantee exposure on our platform as well as visitor interest to your product. Our competitions have a dedicated page on our website and are frequently shared across our social media and within our consumer newsletters. We regularly achieve over 5,000 responses for each competition, with an average reach of 150k.

Discover Our Way Blogs

Our Discover our Way blogs is a series that we introduced as a way of highlighting the local people along the Great West Way to our audience. If you have a member of your team you would like to showcase, a head gardener, general manager, events assistant, our Discover our Way blogs are a great opportunity to help boost your content across our website.

Alternatively, we also offer tailored blogs that can be written around your product. This could be a rundown of events at your attraction, a new exhibition in your city, or top reasons to stay at your accommodation. All of our blogs are frequently shared across our platforms and have a permanent feature on our website.

Paid Activity

We also offer additional paid activity within your partnership that will further help to boost your product towards our audience.

Digital Bundles

Our Digital Bundles run for one month, 6 months or a year and includes a variety of promotional activities including dedicated social media posts, banner ads on our website and a feature in our consumer newsletters. This activity is a great way to generate more exposure to your business across all of our platforms. You might want to consider our digital bundles to promote a new event, special exhibition or just to highlight your product to our visitors.

Banner Ads

We offer banner ads for partners which can run for one month, three months, six months, or a year. These typically include an image of your product with a call to action and a link direct to your website. Our banner ads are featured on multiple website pages and generate an average of 50k impressions per month.

Newsletter Spotlights

We send monthly emails to our consumer list, providing everything from travel inspiration to the latest competitions. In this, we offer a dedicated section for ambassadors to feature in. This is a great way to promote your product to an audience of over 23k people. Our Newsletter Spotlights include up to 100 words, one image and a URL of your choice.

We also offer Solus emails to our ambassadors. This is a newsletter completely dedicated to your product and includes up to 300 words, multiple images and weblinks. This is a great opportunity to reach up to 23k users, or a segmented audience of your choice, and can be used to promote upcoming events, special offers or any news around your business.

If you would like to take part in any of the above opportunities, please contact Katie.

Website

Our website receives over 120k visitors each year and is the main platform our audience will refer to, to gain knowledge and inspiration when travelling along the route. Because of this, it is important to know what you need to do to remain at their top interest.

Updating your Product Page

Your product page is the most important resource our audience will have to get to know your business. Because of this, it is recommended that you update your page at least twice a year. Have your opening times changed? Do you need to increase your prices? Are your images out of date? Doing this will help us provide the most accurate information for our visitors and in turn, generate more interest to your product.

Keeping Up to Date

There are many things you can do to help keep us up to date on any news, events, or additional product information that could benefit your partnership.

Monthly Ambassador Newsletter

We send an ambassador newsletter each month that highlights everything you need to know about the month ahead. This usually includes a digital update on our website and social performance, promotional opportunities, industry news and other various activity you can get involved in.

We have a specific feature within these newsletters that highlight which content we are producing that month. It is important to review this as there may be trending blogs you could feature in. As this content is shared across our website, social and newsletters, this is the best way to get in front of our audience!

If you would like to subscribe to our Ambassador newsletter, please get in touch with Katie.