About Great West Way

The ‘Great West Way’ project is being led by destination management organization VisitWiltshire and is transforming tourism along the route. This is one of a number of successful project made possible by HM Government’s £40m Discover England Fund, administered by VisitEngland. For further information go to discoverenglandfund.org   

We are grateful for the ongoing support from the following destination organisations.

VisitEngland / VisitBritain
Visit Bath 
Cotswold Tourism 
Destination Bristol 
VisitRichmond 
VisitNewbury 
Visit Thames 
VisitWiltshire 
VisitWindsor 

Along with Destination Ambassadors: 
Bath Business Improvement District
Bradford on Avon 
Calne 
Corsham 
Chippenham 
Devizes 
Henley on Thames
Hungerford 
Malmesbury 
Marlborough 
Marlow
North Wessex Downs AONB
Reading UK 
Swindon 
Vale of Pewsey